TV’s future as the “go-to entertainment device” has been questioned by Accenture’s latest global study (which included Australia). They’ve evidenced a 13% YOY global decline for all people in terrestrial TV viewing for long-form video content like movies & series. Even sports viewership is not immune with a 10% worldwide fall via terrestrial television. Not surprisingly, traditional TV is losing younger demos at a faster rate.

The report attributes this shift to better video streaming, greater take up of connected devices, and “…longer battery life.”