One step closer to KITT!*


In the US, Tesla has upgraded the software of its model S to alert consumers that their current course will take them out of charging station range. Utilising multiple variables the software will take into account course, traffic, wind resistance and elevation changes to warn drivers of battery drain issues. A message sent to your mobile will then alert you when the car is charged enough to continue on your next leg.

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Our take

Fully electric vehicles remain a niche product; but their advancements continue to push boundaries in tech and innovation. In this case utilising real-time data points from GPS software the brand attempts to ensure the consumer is safe guarded from running out of juice. It is utilising data to its true potential, and allows the brand to have a daily conversation with the consumer to help guide driving efficiencies, truly, consumer first thinking!
*As per Knight Rider

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.