Luxury brand Gucci has revolutionised their customer experience, showcasing the 97 year old brand’s legacy in the fashion industry in a bold and brave way. Gucci Garden Galleria recently opened in the iconic Italian city of Florence. The multi-level concept store narrates the brand’s future vision while paying homage to the days gone by.

For a minimal fee of 8 euros (Gucci donates half of the entry fee to restoration projects in Florence) guests can immerse themselves in the opulence of the luxury brand, stroll through one-of-a-kind pieces that appear to look more like artwork not clothing and leather goods. After walking through the day dream of owning haute couture, you’ll find the boutique full of exclusive items and the current collections for purchase, allowing the consumer to walk away with a piece of the Gucci legacy. In addition, guests have the opportunity to dine in Gucci Osteria, a restaurant curated by a three Michelin-starred chef serving authentic Italian cuisine.