Once upon a time…

Long ago, before the Internet, a rich man in the kingdom of Oz, Rupert bought the Herald & Weekly Times. To protect his subjects, “Paul Keating of Bankstown” cried from the Parliament towers …”you may be the Queen of the Screen or the Prince of the Print but not both” introducing the 75% Reach rule for Australian Media. Paul’s successor, “Little John”, reinforced his Kingdom further only allowing media to own 2 of 3 media types within a village.
Little did they know of the soon to be (strangely named) invaders from the North “Google”, “Facebook”, “Youtube” and “Insta’ ”, and that future leaders of Oz would not be able to restrict their Reach and influence.
Today, “Malcom The Rich” is attempting to release the chains of “75%” and “2 of 3”, so they can battle into the future against overseas invaders and keep Australian media Australian and strong.

Our take

Media now competes in a global market and must be allowed to consolidate, amortise costs, grow reach, become financially healthier and compete unencumbered. However, the government may want to be cautious around election time, if these greater reaching media decide to support the opposition parties… as the “traditional” media heavyweights can be inclined to do too).

Adam Peruch

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.