Nine serves an ace with Australian Tennis rights


Nine has secured the exclusive rights to all premium tennis played in Australia from 2020 to 2024. The $300 million, five-year deal encompasses the Australian Open as well as the lead-up tournaments around Australia – the Hopman Cup in Perth and the Brisbane, Sydney and Hobart Internationals.

Our take

This is a big move for Channel Nine in securing these rights, which extends to all audiovisual rights for broadcast, streaming, mobile, digital and social platforms under the deal with Tennis Australia.  This year’s men’s final secured a national average audience of 2.37 million – the top sports program and the third most-watched program on Australian television this year. Not only does the tournament attract national scale, but most importantly it puts Nine in a more powerful position with Cricket Australia negotiations given they now have an alternative momentum platform to promote tentpole programming.

You can read more about Nine’s exclusive deal on the SMH

Edward Holland

 

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