Myer Retweet to Remind shows how to engage and earn

At their 2016 SS16 Designer Collection, Myer launched “Retweet to Remind”. They created GIF’s of chosen outfits from the show with a special 360 degree camera that posted directly to Twitter (a world first for the channel). Followers were encouraged to retweet their favourite looks from Myer with the promise of receiving a reminder once the clothes were in-store. Myer builds a framework to facilitate earned views, whilst the consumer benefits because they see value in receiving the reminder

Our take

Immediately, we think of Retweet to Remind as a mechanism to grow earned. The Myer application shows it can also be used to nurture a customer through to purchase. Retweet to Remind could be a platform to offer other personalised rewards & even special discounts. With this approach there is the capability to attribute sales & calculate a true ROI for such Twitter activity.

Courtney Doddridge

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