At their 2016 SS16 Designer Collection, Myer launched “Retweet to Remind”. They created GIF’s of chosen outfits from the show with a special 360 degree camera that posted directly to Twitter (a world first for the channel). Followers were encouraged to retweet their favourite looks from Myer with the promise of receiving a reminder once the clothes were in-store. Myer builds a framework to facilitate earned views, whilst the consumer benefits because they see value in receiving the reminder