Marketing 2020: Brands will make the world talk (not talk at the world)

Fast Company just released its annual ’50 most innovative companies’ report. They asked elite players from the list to nominate 5 predictions on how brand-consumer connection will change over the next 5 years. Observations include the continued importance of mobile for personalisation, brands having a strong values based identity, acting as forces for both individual and broader social good and cultivating community. Overall, it’s a picture of increasing complexity and speed.

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Our take

The era of personalised mass marketing has emerged and all of us are in agreement that the consumer is King. Brands will need to focus on personalised interaction, conversation and encouraging consumer contribution. Trends are opportunities. Observing industry innovators, emerging Millennial behaviour and start-ups can help to convert opportunity into action.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.