Lexus creates car with a Heartbeat


Lexus Australia & M&C Saatchi have created the world’s first car with a Heartbeat. The adapted RC F Coupe connects to the driver’s pulse using biometric technology & displays the beats in real time using electroluminescent paint that creates an animated pattern on the car’s panels. The project was born out of reshaping the idea of how performance is measured; going from kilowatts to what does it really take to get your heart racing. It captures the connection between driver and vehicle and the excitement of the driving experience, with each acceleration to every thrilling corner.

Read More

Our take

At a time when driverless cars and parking assist technology is moving the focus away from the driver. Lexus has found a new way to demonstrate the connection between human and machine through the use of advanced technology & highlight the brands credentials around innovation & design.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.