Lexus creates car with a Heartbeat

Lexus Australia & M&C Saatchi have created the world’s first car with a Heartbeat. The adapted RC F Coupe connects to the driver’s pulse using biometric technology & displays the beats in real time using electroluminescent paint that creates an animated pattern on the car’s panels. The project was born out of reshaping the idea of how performance is measured; going from kilowatts to what does it really take to get your heart racing. It captures the connection between driver and vehicle and the excitement of the driving experience, with each acceleration to every thrilling corner.

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Our take

At a time when driverless cars and parking assist technology is moving the focus away from the driver. Lexus has found a new way to demonstrate the connection between human and machine through the use of advanced technology & highlight the brands credentials around innovation & design.

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