As the “coalition for change” intensifies for FIFA following the Brussels summit in January, sports clothing brand Skins has shown their support for the movement by bravely positioning themselves as the first official non-sponsor of FIFA. It’s a cheeky approach, but they are sending a very clear message to fans on their disgust around the lack of transparency and corruption within the global football institution.

Want a snapshot of the latest trends from around the globe?

Sign up to The Wrap for a fortnightly update on the best new technologies, campaigns and consumer behaviours.

You have Successfully Subscribed!