Interbrand Best Global Brands report – Who’s keeping up with the speed of life

Interbrand has released its annual evaluation of the 100 most valuable brands. Apple is still in the top spot, having experienced 43% growth, however facebook is the leading riser with a 54% increase. Technology and automotive brands dominate the list, with Toyota growing 16% and moving up 2 places to 6th position.

Our take

There are learnings to be gained from the Interbrand report. Brands that have innovation built into their DNA have an advantage in a world where change is high speed and constant. The new platform for 3M – ‘Science. Applied to life’ demonstrates how clarity of focus and customer centricity contributed to significant growth. They took an outside-in and inside-out approach to develop their new position, tapping into employees and 15,000 customers. The 3M newsroom content hub is a visually engaging way to tell their brand story and ensure they stay relevant in 2015 and beyond.

Read more here

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.