Improve your selfie game with Ray Ban

The Reflections x Ray-Ban app draws on the craze of Ray-Ban owners taking photos of the reflections in their sunglasses. The key benefit of this app versus Instagram is that users can take two photos simultaneously – one using the front-facing camera and another using the back-facing camera on their device. The app then blends these two images together before adding a Ray-Ban lens as a filter.

Our take

Ray Ban has embraced a trend that already exists with mobile users but brings something unique to the process. This app is not intended to replace Instagram but rather enhance the user experience. However, in helping the user create their own “selfie art” they have cleverly included a relevant role for their brand by actively engaging and educating users on their range of lenses with these playing the role of the filter.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.