Hungry Jack’s Drive-Thru Brekk-E-Tag

Hungry Jack’s has released a new Brekk-E-Tag system, allowing customers to save their regular breakfast orders onto their E-Tag. Returning customers’ orders are picked up on the E-Tag, eliminating the need to order each morning.
Hungry Jack’s realised that their breakfast customers were habitual and use drive-thru to order the same meal most mornings. It’s been designed to appeal to mums on the morning school run, tradies and regular Hungry Jack’s breakfast consumers on the go.
The system is presently being trialled in one NSW central coast outlet.

Our take

The new ordering system aligns with a key 2016 trend of ‘Personalised to Personal’ which focuses on brands capturing customer data allowing them to learn more about their customers and offer unique brand experiences.
With brands relentlessly competing for consumer’s attention, a personalised offering allows their product to stand out from competitors and build brand love.

Courtney Ryan

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