In Russia, more than 30% of drivers dismiss disabled parking signs. To tackle the behaviour head on, non-profit Dislife recently produced the “I’m more than a sign” message. They installed cameras in shopping malls and business centres in Moscow, which determined when a handicap sticker was and wasn’t present on a vehicle. When the technology detected an unauthorized driver, it projected a hologram of a person in a wheelchair who challenged the person in front of him.