How holographic technology can change behaviour


In Russia, more than 30% of drivers dismiss disabled parking signs. To tackle the behaviour head on, non-profit Dislife recently produced the “I’m more than a sign” message. They installed cameras in shopping malls and business centres in Moscow, which determined when a handicap sticker was and wasn’t present on a vehicle. When the technology detected an unauthorized driver, it projected a hologram of a person in a wheelchair who challenged the person in front of him.

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Our take

This is a great demonstration of how technology can be used in a relevant way to deepen and enhance an out of home interaction. Being innovative was integral in capturing the attention of news channels – a critical component to get broadcast scale & mass condemnation of behaviour.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.