Holden & SBS have teamed up to produce a series of ads for the marque, without a single vehicle in sight. Created to drive change around diversity, the spots rolling out on SBS’ network feature 6 Australian ambassadors, each with a different background, chosen due to their inspiring work to advance issues in diversity, social responsibility, equality & innovation. The campaign also includes a promotion offering a $50 000 grant to help a community effort, driving change.

Want a snapshot of the latest trends from around the globe?

Sign up to The Wrap for a fortnightly update on the best new technologies, campaigns and consumer behaviours.

You have Successfully Subscribed!