Holden driving diversity

Holden & SBS have teamed up to produce a series of ads for the marque, without a single vehicle in sight. Created to drive change around diversity, the spots rolling out on SBS’ network feature 6 Australian ambassadors, each with a different background, chosen due to their inspiring work to advance issues in diversity, social responsibility, equality & innovation. The campaign also includes a promotion offering a $50 000 grant to help a community effort, driving change.

Our take

Diversity has become a hot topic in advertising today and Holden have been making a real effort to be seen at the fore. Major partners of Collingwood’s AFLW team, Sydney Gay & Lesbian Mardi Gras as well as creating the Home Ground Advantage program has allowed them to make impacts at community levels, building brand appreciation.
Jack Blair

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