@HillaryClinton tags @WhiteHouse

Hillary Clinton has thrown her hat in the ring as Democratic nominee to become the next POTUS. But rather than announcing her intention at a standard presidential-inferred supporter rally… synonymously adorned with stars and stripes as we are used to seeing… Hillary declared via Social Media

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Our take

Politics aside, her relatively soft launch using Twitter and her website has already set her apart from her Republican competitors. In April, her campaign hired a Google exec, Stephanie Hannon, to be her Chief Technology Officer - a clear indication that her campaign would be fought with the digital and social space at its heart. It will be a long 18 months to Election Day, but we will be keenly observing the battle unfold across all channels.

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