Google lets you give its apps a “Star Wars” makeover


Ahead of the forthcoming release of “Star Wars: The Force Awakens,” Google has teamed up with Lucasfilm and Disney to build a tool that lets you theme its suite of apps with either the “Light Side” or “Dark Side”, basically a brand advertisement for the highly anticipated new film.  Google says that the idea came from Stars Wars fans at the company who wanted to work on a Google tribute to “Episode VII”.

Our take

You can’t blame Google jumping on the Star Wars hype train; it will be the biggest movie in 2015.  Playing around with the new tool is fun, as this is the first time that you’ve been able to theme all of Google’s apps with just a click.  This is a smart move by Google as it showcases how all their apps work seamlessly together.
                                          “May the force be with you”

 

read more here:

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.