General Motors responds to the car sharing economy

General Motors predicts that 30 million people will be using car sharing services in the next decade – a challenge for Auto Manufacturers. In an attempt to maintain relevance amongst future prospective buyers, GM have introduced ‘Maven’, a car sharing service that rents out vehicles at $US6/hour with no membership fee.

Our take

Gen Y and Z’s aspirations of buying a new car as soon as possible is beginning to fade alongside a growing trend to delay their first-car purchase. Affordable mobility is easier with apps like Uber and GoCatch as well as improvements to public transport infrastructure. Any interest in driving is being satisfied by car sharing programmes and other auto industry apps that respond to the rise of the sharing economy.

Read more about GM’s Maven here.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.