Game of Thrones the musical


One of the biggest bands in the world has connected with one of the biggest TV shows to create “Game of Thrones: The Musical”. This comedic sketch tells the story of Coldplay & their efforts to bring together several Game of Thrones characters in an attempt to adapt the HBO epic-fantasy drama to the Broadway stage. Launched on Coldplay’s YouTube channel the video encourages viewers to donate to US Red Nose Day if they enjoyed the content.

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Our take

Launched a little over a week ago the 12 minute video has already surpassed 8 million views and represents an innovative departure from the standard charity call to action. Time will tell if this approach leads to a spike in donations.

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