Game of Thrones the musical

One of the biggest bands in the world has connected with one of the biggest TV shows to create “Game of Thrones: The Musical”. This comedic sketch tells the story of Coldplay & their efforts to bring together several Game of Thrones characters in an attempt to adapt the HBO epic-fantasy drama to the Broadway stage. Launched on Coldplay’s YouTube channel the video encourages viewers to donate to US Red Nose Day if they enjoyed the content.

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Our take

Launched a little over a week ago the 12 minute video has already surpassed 8 million views and represents an innovative departure from the standard charity call to action. Time will tell if this approach leads to a spike in donations.

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The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.