Frictionless trends in action


KitSplit has unlocked a new marketplace for professional creative equipment. Unlike most rental companies, it takes an Airbnb approach with equipment owners directly listing their gear for hire. After being screened through their social media profiles, renters get to access the latest tech without the burden of ownership.

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Our take

We’ve passed the mid-point of the year and while we’re on the alert for new directions, we’re also observing how our 2015 ‘Frictionless’ trends are playing out. KitSplit brings a new sector into the sharing economy, enabling creatives to generate revenue from their underutilised assets. It also fosters community, with both parties sharing their passion for creative arts and being encouraged to continue their relationship through social media connection. The demand for content continues to grow and Kitsplit helps fill the need by opening up content creation to the wider indie community.
You might not know that we created video snapshots of our 10 trends for 2015 – so if you need a refresh, take a look here or in the links highlighted above.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.