London’s ‘Canada Water’ station signs were replaced by “Buxton Water” for the day on April 26 to mark the 35th year of the Virgin Money London Marathon, of which the Nestlé brand has been the official water sponsor for the past two years. Branded artwork featuring the hash tag #withyoualltheway was also displayed throughout the station, where the brand will also supply water to passengers to raise awareness of good hydration on the go. The takeover was the first time Transport for London has formed a commercial partnership to rename a tube station.

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