Facebook vs YouTube – the saga continues…

Further to last week’s edition of The Wrap, Facebook continue to take YouTube head on. The social network is now giving advertisers and publishers more control over who sees their videos. In addition to the location and language options already offered, advertisers will now be able to restrict their target audience by age and gender. To further strengthen their video offer, Facebook are implementing an incognito mode, allowing the video to be played via a direct link only – like YouTube’s unlisted function.

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Our take

Additional targeting options allow advertisers to deliver content in context to a very specific audience within the Facebook environment – a platform consumers rely on daily. By increasing their offering, Facebook are creating a strong and dynamic targeting platform to rival and potentially overtake YouTube’s position as the consumer’s number one content source.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.