Further to last week’s edition of The Wrap, Facebook continue to take YouTube head on. The social network is now giving advertisers and publishers more control over who sees their videos. In addition to the location and language options already offered, advertisers will now be able to restrict their target audience by age and gender. To further strengthen their video offer, Facebook are implementing an incognito mode, allowing the video to be played via a direct link only – like YouTube’s unlisted function.