Facebook have recently begun testing a new ‘Shopping Feed’ within their mobile app, amongst a small number of US users. The ‘Shop’ feature will allow users to browse a range of products that are based on the pages that a Facebook user has liked. Facebook have also launched an “immersive ad” format, enabling users to view images in full screen for product purchase, avoiding delays by diverting to each brands own website. Retailers that have tested out this feature include Target, Michael Kors and Mr Porter.