Facebook shopping feed

Facebook have recently begun testing a new ‘Shopping Feed’ within their mobile app, amongst a small number of US users. The ‘Shop’ feature will allow users to browse a range of products that are based on the pages that a Facebook user has liked. Facebook have also launched an “immersive ad” format, enabling users to view images in full screen for product purchase, avoiding delays by diverting to each brands own website. Retailers that have tested out this feature include Target, Michael Kors and Mr Porter.

Our take

This Facebook update allows users to make purchases without needing to leave Facebook, meaning the site is becoming a destination for more than just social media. Facebook’s shop feature gives users ease of access, while allowing brands an opportunity to showcase their products on a platform users engage with on a daily basis.

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The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.