Facebook connecting loved ones during a disaster


Following the earthquake in Nepal, Facebook activated “Safety Check” – a feature that allows people in regions hit by natural disasters to let their loved ones know they are okay. By pressing a button, those affected can mark themselves as safe, and in doing so a notification is received by their friends letting them know this is the case.

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Our take

As Facebook CEO Mark Zuckerberg states, “it’s moments like this that being able to connect really matters”. The ability to find out instantly what’s happening on the other side of the globe is what makes Facebook an integral part of our culture, and this new tool solidifies that significance. It also serves as a reminder to other social networks that in order to remain relevant, they need to constantly push themselves beyond the newest fad and towards something that can truly have an impact in people’s lives.

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