To promote the upcoming new season of Game of Thrones, the producers of the show looked to generate hype by sharing with fans 5 second “visions”. The “visions” shared were snippets of the show. A call to action was sent out via twitter which drove people to a landing page where they signed up, though they didn’t know what they were signing up to receive.
The videos or “visions” were sent via text message and vanished; Snapchat-like, 90 seconds after people viewed them. The idea of using vanishing videos was so the fans experience the foresight just like the characters of the show do, as “you cannot pause a dream”.