Developing influence through social impact

UnLtd has just launched the first industry-wide Social Impact Partnership. The Media Store are amongst ten partners that have signed on to this revolutionary program that aims to invest over $100m into addressing youth disadvantage in Australia by 2020.
UnLtd CEO Paul Fisher said that “Our launch partners are leading the charge to unite our industry around a big and unacceptable social issue that we are ideally skilled and resourced to address with real impact and measurable success.”
Craig Jepsen, CEO The Media Store, said: “Beyond the wonderful positivity of this partnership in supporting Australian youth, we are also excited to support UnLtd because it realises our younger team members’ motivation and desire to engage in community initiatives.”

Our take

With purpose winning over bottom lines and pay cheques for millennials, they feel accountable for many issues in both the workplace and the wider world. According to a recent Deloitte report, it is primarily in and via the workplace that they feel most able to make an impact. Opportunities to be involved with ‘good causes’ at the local level, many of which are enabled by employers, allows them to not only develop and apply new skills but provide them with a greater feeling of influence.

Monia Montefusco

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.