Data driven creative

Marketers are harnessing a combination of data sources to develop online creative that delivers the right message to the right consumer at the right time. Data is used to set budgets and optimise campaigns, but data can also be used to inform the creative development process.

Our take

Data driven creative is a core principle of our approach to paid digital media strategies. A recent example of this is the work we recently completed in partnership with Toyota and BWMDentsu. Together, we identified the data signals to use for targeting utilising Toyota’s 1st party and Google’s in-market auto intenders data. By targeting audiences based on their purchase intent for certain vehicles, we ensured the most relevant vehicle and offer was served to relevant prospects at scale.With increased engagement, applied across all digital campaigns. Read our case study published by Google here

Ally Cooney

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.