Converse Shoes “Made By You”

Converse is marking 100 years with a “Made By You” campaign which celebrates its iconic Chuck Taylor All Star shoes. Across art installations and advertising mediums, Converse is displaying how creatives such as Patti Smith and Andy Warhol customised their sneakers into well-worn, one-of-a-kind artworks – a practice synonymous with the shoe among all fans. The idea of “Made By You” is to get Converse advocates to share stories of their Chucks through social channels – Instagram in particular.

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Our take

“Made By You” campaign swaps out Converse’s all-American branding to focus on themes of individuality and independence which lends itself to greater consumer interaction fostering creative self-expression ideal for social sharing. There is an authenticity about this campaign that will create greater connection and love for a brand that already has a cult following.

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