Consumers On The Move!

The latest figures from MOVE (Measurement of Outdoor Visibility and Exposure) show audiences in 2015 have grown by an average of 3.4% across all major cities. Perth leads with 6.4%, Melbourne 5.1%, Adelaide 5%, Brisbane 2.8% and Sydney 1.6% respectively. OOH can now reach 12.2m Australians daily across metropolitan areas.

Our take

With the increased urbanisation of our population and longer commuting, it is quickly becoming an ideal partner to mobile campaigns. With the introduction of beacon technology, brands can now learn in real time how consumers move about their daily lives, and in the near future, have the ability to geo target and deliver contextual and time specific messaging. This can occur either directly to mobile or through signage interaction, at scale and nearer the point of sale.

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What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.