To quote CBS 27th August release “CBS Corporation (NYSE: CBS. A and CBS) has agreed to acquire Network Ten, one of three major commercial broadcast networks in Australia”, it was announced today by Chairman and CEO Leslie Moonves. This transaction adds Network Ten to CBS Corporation’s global content and distribution portfolios. In addition to core linear channel TEN, the deal includes digital terrestrial television channel (DTT) ELEVEN, which CBS already owns a 33 per cent stake, the DTT channel ONE and Network Ten’s rapidly growing digital platform, TENPLAY.”

Our take

The just announced CBS acquisition of TEN does three things for the Network.
1. Critically it ensures an ongoing content stream, which is vital to any media company.
2. It will expand the distribution platforms for CBS content and give CBS All Access a platform into the Australian VOD market.
3. Give TEN the confidence that the backing of a global media operator provides to propel the Network forward.

Craig Jepsen

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