Gen Y just loves Snapchat. With reportedly 150 million daily users globally, brands are keen to get involved. Just 18 months ago, Snapchat had virtually no ad business to speak of. But this is all about to change!

Snapchat has finally released an advertising API (Application Programming Interface), called Snapchat Partners. The API will integrate into the existing sponsored video stories and ads will start to appear between friends’ stories. At this stage, they are skippable but will occasionally appear full screen with sound, as users transition from one story to the next. Advertisers will be able to send users who swipe up on their content to a longer video or content without leaving Snapchat.

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