Australian’s still have an appetite for fresh, well produced cooking reality programs.

While many pundits have blamed the likes of Netflix for the recent declines in “Free To Air TV” (FTA), well-worn programing formats may have more to do with it. The plethora of Renovation and Cooking shows across both FTA and Subscription TV (STV) has bought about a decline in excitement of the next “room reveal” or latest “elimination round” dish, ensuring falls in rating, from the highs of previous years.

Then you have Masterchef. The Ten Network has been intelligent about protecting and revitalising its’ most valuable Australian franchise. In the last 12 months resisting the urge to spin-off a “children’s”, “professional” or other version, in doing so, they have rested the format and created a hunger with the audience for its return. (Pardon the pun!)

Our take

Strong and improved rating numbers in the first weeks of the 2015 series, plus quality production and guest chefs, now has Masterchef approaching its halcyon days of high rating results.

The Learning for Networks and clients is that; new, well produced, fresh reality TV formats and particularly cooking shows can still be rating winners for Networks and their clients for many years to come.


Source: TVmap Excel, OzTAm Metro TV Data Base.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.