Snapchat has released local daily usage figures for the first time, revealing Australians are among the platform’s highest users per capita. 4 million Aussies use the app daily, representing a quarter of total smartphone users. Mirroring global trends, 18-34 year olds dominate the audience profile, with the majority actively creating their own content.
Australians love Snapchat
Our take
Given Facebook’s recent controversies, its great timing for Snap Inc to release robust daily numbers and ensure transparency and confidence to the market. The figures demonstrate Snapchat’s millennial fans to be active and engaged users, and certainly advertiser friendly! However with potential IPO’s and advertising models expanding, they must be careful not to alienate those who love the platform for its intimacy and uncluttered experience.
Hannah Milne