Aussie radio app takes flight to online streaming

At long last, Australian radio listeners now have access to 250 radio stations through their mobiles on RadioApp. Spearheaded by Commercial Radio Australia (CRA), RadioApp will bring together brands including ABC, SBS, SCA, Nova & ARN.
User experience reports are strong, with the ability to swipe to select stations, see what others have been listening to, or share your own choices on Social Media.

Our take

With the proliferation and popularity of music streaming services the predicted demise of traditional radio listening was ever present. However, radio has bucked the trend with listening and revenue growing steadily across 2016, as stations adapted to the threat with broader music offerings. This app bridges the gap between radio and streaming services and should provide the best of both worlds.
The most important element for advertisers will be how these potential streams are measured?

Nina Cullen

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.