Audi dealership of the future, digitization at LA Auto Show

Audi America recently debut their concept point-of-sale interactive digital screen at the LA Auto Show, which signals a possible digital evolution within dealerships and showrooms in the near future. Some of the features consumers can activate include visualizations of core technologies and special experiences such as the Audi sports car experience.

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Our take

Buying your next car in between a movie and the grocery shopping….why not! The path to purchase is more complicated than ever as the online and physical worlds merge.  Businesses must innovate to ensure consumer experiences are relevant and more accessible. Digital design spaces in higher traffic areas can deliver more frequent brand touch points and greater opportunity for sales staff to engage more efficiently with each consumer through data insights.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.