Apple takes a bigger bite

Apple has been named Most Valuable Global Brand 2015 in Millward Brown’s BrandZ study, reclaiming the top spot from Google who placed number 1 in 2014. Apple saw a 67% lift in brand value, far outstripping Google’s increase of only 9%.

Our take

With tech giants taking out the top 4 spots on the list (and Visa rounding out the top 5), the emerging trend is that brands who can deliver convenience to consumers in practical and tangible ways will continue to see gains in brand value. For Apple, the continuing success of the iPhone 6 and the Apple Watch launch have been key to cementing their value in providing direct benefits to consumers. In order to maintain relevance with their consumers, brands need to show they can create value that is simple and easily applicable to everyday life.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.