JetSmarter, a private jet booking app, is aiming to become an ‘Uber in the sky’, making private flying accessible to more than just the current 1% of the population.

Since its launch, JetSmarter has had over 350,000 app downloads, growing monthly by 15-20%. This year, they are looking to expand their options and reach more potential jet setters via TV, in-app promotions and social media. They have also acquired some star power via influencer endorsement from Jay Z and a certain Kardashian.

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