Adidas using VR to create lasting brand memories


Adidas Terrex – the company’s outdoor brand – has built a Virtual Reality installation to launch the brand in China. The activation puts potential consumers in the shoes of professional climbers who scale the heights of the biggest mountain in France, Bavella.

Our take

Virtual Reality may yet prove to be one of the most significant technologies of this century but we are long way off mainstream consumption. While the masses may not be buying an Oculus Rift anytime soon, this is a fantastic example of how a brand can still use new technology to not only trial the technology from a functional perspective but also align their brand with innovation. Brands have an incredible opportunity to add some sizzle to their campaigns that will create lasting memories for their customers.
This execution is a great example of one of The Media Store’s 10 top trends of 2017, “Enhanced Worlds”.

David Krupp

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The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.