Latest studies on ad blocking have been released, with Pagefair reporting that 11% of users globally are now using ad blocking software – equating to a YOY increase of 30%; primarily led by the Asia Pacific region. Closer to home, the IAB has released its latest research, which shows Australia stable YOY at 25% usage. Interestingly, Australians have a low uptake of ad blockers on mobile, with only 4% using ad blocking tech on their device.