How we like our Vegemite is a hot topic thanks to Australia’s big cheese. We might not agree how much to apply, but we are united in welcoming Vegemite back into local ownership following its purchase by Bega Cheese from US company Mondelez. Where Dick Smith tried, Bega succeeded, thanks to supply arrangements making Kraft cheese products for Vegemite’s US owner. Though some see Nutella as a potential threat, so long as Vegemite remains a lunch box staple, our kids will continue to form a bond with the mighty spread for future generations.