by The Media Store | Apr 27, 2018 | News Article
AFL Australia has launched their new branded content series, “Don’t Believe in Never”. The series addresses a number of societal issues with honesty and community at the centre of each story. The campaign won Mumbrella’s Ad of the Month for March. Three stories have...
by The Media Store | Apr 26, 2018 | News Article
TV Networks recently announced plans to evolve their current buying demographics by using data from their digital platforms and aligning with third party data suppliers to create custom audience segments. Driving this move is the knowledge that content is now...
by The Media Store | Apr 10, 2018 | News Article
Nine has secured the exclusive rights to all premium tennis played in Australia from 2020 to 2024. The $300 million, five-year deal encompasses the Australian Open as well as the lead-up tournaments around Australia – the Hopman Cup in Perth and the Brisbane, Sydney...
by The Media Store | Apr 10, 2018 | News Article
The 2018 Commonwealth Games has kicked off on the Gold Coast. The first local games in 12 years, the event is being brought to Australian screens via the Seven Network, who have arguably established themselves as the premium event broadcaster in recent...
by The Media Store | Mar 27, 2018 | News Article
Data company Cambridge Analytica (CA) has been suspended by Facebook (FB) for improperly accessing data in 2014 via the app, thisisyourdigitallife. Hundreds of thousands of users were paid to take a personality test in-app and agreed to have their data collected for...
