by The Media Store | Feb 27, 2018 | News Article
Global brands face a ‘glocalisation’ challenge to deliver regional marketing efforts. How do global brands become local? Sheri Conn of DreamWorks Animation (USA) cites how success was achieved for the Dragons franchise through tactics such as interchanging character...
by The Media Store | Feb 27, 2018 | News Article
In Dana Anderson’s opening keynote ‘Brand Purpose – Marketing a deeper quality of life’ brands must deliver to its promise through compelling storytelling. She referenced ‘A Story is a Promise’ by Bill Johnson to best understand the mechanics of storytelling which has...
by The Media Store | Feb 27, 2018 | News Article
Simon Kahn’s (Google APAC CMO) keynote presentation focussed on how customer expectations of companies and products have heightened in an increasingly digitised world and how marketers can meet and even exceed these expectations. He divided the solutions into three...
by The Media Store | Feb 27, 2018 | News Article
We are no longer in control of our brands, says David Roman, Senior VP & Chief Marketing Officer, Lenovo, our customers are. They are the new masters of the brand universe and where we are now marketing to the 1st global consumer, Millennials. To be relevant,...
by The Media Store | Feb 27, 2018 | News Article
Our 2018 trend lineup was shared with Australia’s leading marketers at last week’s Brand Forum event in Sydney. We’ve filtered through the latest research & developments in media, technology and consumer behaviour, to curate our 10 Borderless Brands trends. In...
