Roy Morgan presents the automotive revolution

Roy Morgan presented its latest State of the Nation Report with a spotlight on The Australian Automotive Industry. The report recognised the immense technological disruption facing the industry in the lead up to 2020, covering the impact of car sharing, driverless cars, & urban mobility. It also provided a snapshot of current consumer attitudes to these trends, with openness (and in the case of car sharing, uptake) far more prevalent among Millennials than Baby Boomers.