Ikea and Adshel join forces

‘Contextually relevant’ is a phrase more frequently used in advertising than any other. As much as it is overused, there’s no other expression quite like it that captures the meaning of ‘meeting your consumer in their environment’. Ikea’s collaboration with Adshel is a perfect demonstration of relevant, innovative advertising. The Swedish furniture company placed comfy sofas & living room displays in bus shelters across Sydney and Perth.