#TheDress

A simple request on Tumblr to help resolve a disagreement amongst friends then exploded on social media with over 11 million tweets. Is it blue and black or white and gold? Everyone wanted a say and amongst it all there were over 100 brands from restaurants, political...

Is non-sponsorship the new sponsorship?

As the “coalition for change” intensifies for FIFA following the Brussels summit in January, sports clothing brand Skins has shown their support for the movement by bravely positioning themselves as the first official non-sponsor of FIFA. It’s a cheeky approach, but...

The Amazon Echo, making your home smarter

The Echo is Amazon’s latest artificial intelligence experiment, it’s one part Bluetooth speaker and one part personal voice assistant. You control the Echo with your voice, telling it to do things like play music, read news briefs aloud, add items to your...

You never have to be alone!

Watching Cute Girl app is the most recent of many inventions to combat the phenomenon of male social isolation, or the rise of the ‘Hikikomori’ (‘social hermit’) in Japanese culture. Over two million people are, or are at risk, of becoming Hikikomori in Japan today....

Improve your selfie game with Ray Ban

The Reflections x Ray-Ban app draws on the craze of Ray-Ban owners taking photos of the reflections in their sunglasses. The key benefit of this app versus Instagram is that users can take two photos simultaneously – one using the front-facing camera and another...

There is an app for that

For those will little time and too many emails, the answer has arrived. App TL;DR Email, aptly named after internet short form ‘too long; didn’t read’, turns your inbox into a feed of condensed 30-word-or-less messages. The app also encourages its users to write 30...