by The Media Store | Apr 20, 2015 | News Article
Twitter’s latest acquisition Periscope allows anyone to live stream video in real time via their feed. It is quickly growing scale but in the wake of users broadcasting the season premiere of Game of Thrones via Periscope, copyright holders are concerned about...
by The Media Store | Apr 20, 2015 | News Article
TV’s future as the “go-to entertainment device” has been questioned by Accenture’s latest global study (which included Australia). They’ve evidenced a 13% YOY global decline for all people in terrestrial TV viewing for long-form video content like movies &...
by The Media Store | Apr 20, 2015 | News Article
Hillary Clinton has thrown her hat in the ring as Democratic nominee to become the next POTUS. But rather than announcing her intention at a standard presidential-inferred supporter rally… synonymously adorned with stars and stripes as we are used to seeing… Hillary...
by The Media Store | Apr 20, 2015 | News Article
Pedigree, with their creative agency Colenso BBDO and Google in NZ have launched Found, an app which helps people find their lost dogs. Found has the owner pre-register their pet and if the dog goes missing, the owner can use the app to send out a real time,...
by The Media Store | Apr 20, 2015 | News Article
Recent UK research conducted by Barclays found that consumer spending via mobile will quadruple in the next decade. While only 3% describe themselves as “…at the cutting-edge” in being mobile ready, Barclays has identified a willingness for UK retailers to embrace...
by The Media Store | Apr 6, 2015 | News Article
In collaboration with Nielsen, Twitter has launched the Nielsen Twitter TV Ratings (NTTR). This new metric measures total Twitter activity and reach for TV-related conversations. Future updates will include demographic breakdowns and the ability to link TV tweets to...
