There’s an app for that

Listening to music is a great way to tune out the sounds of urban life however it can also make pedestrians vulnerable to road accidents. In collaboration with BBDO Bangkok, LMG Insurance Thailand has created an app that lowers pedestrians’ headphone volume as...

The future is marketing to machines

According to Chris Stephenson – Mumbrella 360’s international key note and APAC Head of Strategy & Planning PHD Singapore – “it is 11.59 pm on the eve of Artificial Intelligence”. We are at the cusp of the collapse of the internet as we know it....

How to build brand value

Millward Browns 2016 Top 100 Global BrandZ Report has been released, with 3 key takeouts from the best performing brands. Disrupt before being disrupted. The three fastest-rising brands – Amazon, Starbucks and Facebook – each emerged as category disruptors and have...

There’s an app for that

Do you have too many videos on your phone and you don’t know what to do with them? Quik by Go Pro uses a special algorithm to identify the most compelling parts of your videos and stitches them together into a montage almost instantly. It is actually designed to...

16.17 TV UpFronts v Digital NewFronts

Traditionally, US Television networks sell their content slate at their annual “UpFronts” and then use as a platform to negotiate annual investment deals. Recently, Digital Publishers have copied the format and now hold their own “NewFronts”. This year it’s been all...