VR is a business class experience

United Airlines were to launch their new Business Class – Polaris – this July. The issue is that Boeing hasn’t finished building the planes that feature Polaris. Not a problem… use Oculus Rift, a 3-D game engine & CAD, add CGI characters plus Matt Damon and...

McDonald‘s to partner with Pokemon Go

What’s happened? Pokémon Go has quickly become the world’s biggest mobile game, leaving marketers eager to associate themselves with the app. McDonald’s Japan has been announced as a sponsor, the first and currently only company to feature paid locations...

There’s an app for that

With half of their users now browsing on mobile, Reddit launched their first official mobile app – described by the app store as putting ‘films, kittens, science, kittens, politics and kittens at your fingertips’. It replaces popular third-party app ‘Alien Blue’...

Text and drive

A roadside Billboard appeared in Canada with the message ‘Text And Drive’, supported by ‘Wathan Funeral Home’. Drivers outraged by the sign’s insensitivity flocked online to complain, finding that Wathan Funeral Home was actually a front for the Ontario government,...