by The Media Store | Sep 13, 2017 | News Article
‘Contextually relevant’ is a phrase more frequently used in advertising than any other. As much as it is overused, there’s no other expression quite like it that captures the meaning of ‘meeting your consumer in their environment’. Ikea’s collaboration...
by The Media Store | Sep 13, 2017 | News Article
Buzzfeed and Twitter have teamed up to launch a next generation morning show. Streamed daily via Twitter, “AM to DM” will follow the traditional breakfast TV format, reporting on top news stories and hosted by Buzzfeed News’ Executive Editor on Culture. Launching in...
by The Media Store | Sep 13, 2017 | News Article
Fast Company has nominated the Brands That Matter Now in 2017 based on performance against recognition, quality, impact, and driving category momentum. Airbnb has earned its spot on the list. Latest stats show Airbnb’s dominance of the homestay and travel market, with...
by The Media Store | Sep 13, 2017 | News Article
To quote CBS 27th August release “CBS Corporation (NYSE: CBS. A and CBS) has agreed to acquire Network Ten, one of three major commercial broadcast networks in Australia”, it was announced today by Chairman and CEO Leslie Moonves. This transaction adds Network...
by The Media Store | Sep 11, 2017 | News Article
Deloitte has released their annual study into Australian media consumption. It identifies shifts driven by the paradox of social media influence vs disillusionment, the impacts of fake news and the new face of gaming. It also maps the rise of Subscription VOD, having...
by The Media Store | Aug 15, 2017 | News Article
Sarahah – The “Honesty App” that has everyone talking – or at least 300 million users! Originally devised to allow employees to submit truly anonymous feedback to their companies, the service has expanded to an app that allows users to register and publicly (or to a...
