At the recent 2018 Come Together roadshow, Newscorp demonstrated how they are more than just a print platform. They articulated the influence, innovation and content output a publishing network of their capacity can produce, to distribute in the moment content at scale and to connect with its consumers in new ways, all underpinned by trust.
Central to this evolved proposition is their storytelling DNA. “In today’s world where everyone is a storyteller, it is those who tell the unique stories, in the most engaging ways, that lead the way,” said Michael Miller, News corps Executive Chairman in his opening speech.
Bringing these stories to life in a clever way is exactly what Newscorp delivered. From A.I. embedded in print via Shazam, voice-activated stories using Alexa, and a peek at their transparent data partnerships that allow marketers to match first-party data to deliver new and unique experiences and content for owned channels.
