Nova jumps on the podcast craze

Nova Entertainment is on its way to become the frontrunner in podcast production with the station signing a deal with podcast platform, Acast. AdNews reports, the deal means Nova will become “the exclusive sales house” for all inventory hosted on the platform. This coincides with Southern Cross Austereo’s imminent launch of their PodcastOne partnership, however Nova and Acast claim their combined inventory will make them the biggest podcast player in Australia.